Selling Safety: 3 Key Elements Safety Pros Need to Close the Deal

This is a joint meeting with the New Jersey Chapter, Pensacola Chapter, and the Construction Practice Specialty.

Most of us did not pursue the safety profession to be salespeople, but the soft skills of sales are critical to our role as safety professionals and our ability to protect people, property, and the environment. As we engage in professional development, so much focus is placed on technical skills, the ability to interpret standards and best practices and use them for system design and policy development. As a people-based industry, people’s buy-in can make or break the success of safety initiatives and culture development. Safety professionals must add soft selling skills to their core competencies to have influential conversations, demonstrate safety’s value, and align this value to the motivations of key players within an organization.

Matt Law is a Field Safety Specialist for W.W. Grainger, Inc., providing consultation for customers in EHS and business strategies to mitigate risk to people, property, and the environment. He is a Certified Safety Professional, a Registered Environmental Health Specialist, and holds a Master of Public Health degree from WVU. Law also serves as a US Navy Reserve Environmental Health Officer. He is a Past President of the National Capital Chapter

Registration closes 24-Hours in Advance